The tradition of the brass ring dates back to the 1800s when rings were hung on carousels to pose a fun challenge for riders. Successfully grabbing a ring while riding the carousel often earned the rider a prize. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a coveted and celebrated treat.
The IAAPA Brass Ring Awards honor this tradition by celebrating achievements of excellence and creativity throughout the global attractions industry.
From live entertainment and food & beverage to human resources and marketing — the Brass Ring Awards honor the most innovative and creative projects of the year including:
- Most Creative Theatrical Production
- Most Creative Spectacle
- Top FEC of the Year
- Best Outdoor Advertisement
- Best Midway Game Display
- Best New Food and Beverage Festival or Special Event
- Best New Menu Item
- And more…
Over 60 companies spanning more than 20 categories are up for a prestigious Brass Ring Award. From Universal Studios Japan and Busch Gardens Tampa Bay to Hasbro City and Scene75 Daytona -- the competition is fierce, and the stakes are high. This year, IAAPA will recognize the Brass Ring Award winners at an exciting new event — IAAPA Honors.
The inaugural IAAPA Honors event will bring the greatest minds in the industry together under one roof in the vibrant city of Las Vegas on Sunday, March 3, at the iconic Venetian Resort. The event's lineup includes a day full of inspiring speakers, impactful networking with the industry’s best and brightest, a showcase of the latest innovations in the sector.
A full list of Brass Ring Awards categories and nominees is available by reaching out to Emily O’Toole, from Wellons Communications at Emily@WellonsCommunications.com. Interviews with Brass Ring Award nominees and winners are available by request.
Registration is now open. To learn more or reserve your spot at this historic event, click here.
Guests can extend their stay in Las Vegas and attend the IAAPA North America Summit from March 3-5, 2024.