Guest Column - April 2008
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Concessions: Looking to Increase Profits?

By Katie Moore


Something New

You can also increase your profits by adding new products to your menu. These kinds of products would complement the other menu items you have. For example, if you already offer nachos and cheese, why not add pretzels to your menu? This is a whole new item, yet it uses the cheese from the nachos so it is more cost-effective.

There is a new pretzel available that requires no refrigeration. The consistency will always be the same because it has never been frozen—say goodbye to cold middles. They come in salted, unsalted and cinnamon-and-sugar flavors. Because they come pre-packaged, no additional preparation is required, making them a simple menu addition.

Another great product to add to your menu is smoothies. There are endless possibilities with this item. It is always good to add items that allow you to offer a variety of flavors. Plus, adding the flavors is pretty inexpensive, but makes your menu look full and alive. Smoothies are quick to make and refreshing. Fruit smoothies made from real fruit are extremely good for you and can attract the "health nuts" who normally would not purchase anything from a concession stand. This product will definitely help build your profits and attract more people.

Promotion Counts

Expanding your concession stand to increase your profits is simple. Now you know you can spruce up your menu affordably. Whether you amplify your menu with creative twists on current products or add completely new items, you should increase your profits.

The ideas offered here are just a start as to what you can add to your concession stand. But remember, the most important thing when deciding what to add is looking at your market. You do not want to add a new product line if it will not interest current or potential customers.

Another important thing to remember is to promote the new product line, even if it is just by putting signs up, handing out flyers or giving away free samples. People have to know that you are offering something new in order to buy it. After picking the actual product you are adding, promoting is the most important thing to do! With good promotion, the product should sell itself.



ABOUT THE AUTHOR

Katie Moore is marketing coordinator for Gold Medal Products. Serving the fun food industry for more than 70 years, Gold Medal can accommodate virtually any food and concession need, with over 80 popcorn popper models, as well as a versatile selection of cotton candy machines, snow-cone machines and much more. For more information, visit www.gmpopcorn.com.