Feature Article - June 2008
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AQUATIC FACILITIES

The Deep End


Programming

The other tried-and-true method for getting more aquatics patrons in he door—innovative programming—is also reflected among our aquatic respondents. The top programs aquatic facilities currently include were leisure swim, learn-to-swim programs for children, lap swimming, lifeguard training and aquatic exercise programs.

Most facilities seem to be planning more of the same over the next three years, but some innovative programs are planned, in addition to the fun new waterslides and play structures many facilities plan to add.

The top programs planned for addition include: aquatic programs designed to reach special-needs populations; aquatic therapy programs, aquatic exercise programs and swim teams for adults. (See Figure 39.)


Figure 39: Aquatic Programming
PERCENTAGE
OFFERING NOW
PERCENTAGE
PLANNING TO ADD
Leisure Swim86.4%1.8%
Learn-to-Swim for Children77.7%2.6%
Lap Swim74.2%2.5%
Lifeguard Training69.0%4.5%
Aquatic Exercise Programs68.3%5.8%
Learn-to-Swim for Adults56.4%4.0%
Water Safety Programs52.7%4.1%
Youth Swim Teams50.8%3.1%
Swim Meets & Competitions47.7%3.9%
Special Needs Aquatic Programs35.6%7.3%
Aqua-Therapy31.8%6.2%
School/Collegiate Swim Teams31.8%3.0%
Diving/Diving Teams21.8%2.0%
Adult Swim Teams19.1%5.8%
Water Polo16.8%4.7%