Feature Article - June 2009
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COLLEGES AND UNIVERSITIES

A Look at Trends in Colleges & Universities


Programming

There was not a great deal of change in the programs offered among college and university respondents. The No. 1 program this year and last was fitness programs, offered by more than 80 percent of college and university respondents. Moving into the second position, from fourth last year, were mind-body balance programs like yoga and Pilates, offered by more than two-thirds (67.3 percent) of respondents. Adult sports teams also moved up, from the tenth position last year to the fourth position this year, with more than half (55.9 percent) of respondents offering this type of program. More than half also offer educational programs (56.7 percent), sports tournaments and races (51.7 percent), and swimming (50.6 percent). Rounding out the top 10 most common programs were individual sports like running, as well as personal training, aquatic exercise, and day camps and summer camps.

For the most part, respondents from colleges and universities who have plans to add more programming plan to add more of the same—with the current most popular programs also being the most commonly planned programs facilities will be adding over the next three years:

  1. Fitness
  2. Education
  3. Mind-body/balance
  4. Personal training
  5. Nutrition/diet counseling
  6. Day camps/summer camps
  7. Individual sports activities
  8. Aquatic exercise
  9. Sport training, such as golf or tennis lessons
  10. Sports tournaments and races