Feature Article - June 2011
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Regional Information

A Look at Regional Trends

By Emily Tipping


Programming

Most types of programming offered by respondents were offered by more respondents in the Northeast region than any other. This goes for all of the top 10 most commonly offered programs (holiday events and other special events, fitness, education, day camps and summer camps, mind-body/balance programs, youth sports teams, swimming, adult sports teams, sports tournaments and races, and arts and crafts), as well as sport training, teen programming, individual sports activities, trips, festivals and concerts, performing arts, daycare or preschool programs, and water sports.

Respondents from the South Atlantic region were more likely than those in other regions to report that their facilities offered programming for active older adults, as well as nutrition/diet counseling, environmental education programs, and therapeutic programs. Respondents in the West were more likely than those in other regions to include aquatic exercise programs, personal training and climbing programs. Respondents in the Midwest were more likely than those in other regions to provide special needs programming and camping.

Large discrepancies were found in the prevalence of certain programs, depending on the region respondents were reporting from. The largest differences were found for: arts and crafts programs (offered by 53.5 percent of respondents in the Northeast vs. 31.9 percent in the South Central region, a difference of 21.6 points); trips (provided by 45 percent in the Northeast vs. 26.2 percent in the South Central states, a difference of 18.8 points); holidays and special events (found among 61.8 percent of Northeastern respondents, but just 44.1 percent in the South Central region, a difference of 17.7 points); daycare or preschool programs (35 percent of those in the Northeast provide these programs vs. 18.6 percent in the South Central region, a difference of 16.4 points); and day camps and summer camps (60.3 percent in the Northeast vs. 44.1 percent in the West, a spread of 16.2 points).

In addition to being the most likely to indicate that they already offer programs at their facilities, respondents in the Northeast were also the most likely to report that they have plans to add more programs within the next three years. Some 36.2 percent indicated they have plans to add programs, with the most common including fitness, mind-body/balance programs like yoga and Pilates, educational programs, teen programming, and day camps or summer camps.

Some 35.7 percent of respondents in the South Atlantic region reported that they have plans to add more programs in the next three years. Their top choices included teen programming, fitness, environmental education, active older adult programming, and day camps or summer camps.

Just over three in 10 (30.4 percent) respondents in the South Central region are planning to add programs to their facilities in the next three years. Their most common choices for program additions include educational programs, adult sports teams, fitness, active older adult programs, and individual sports activities such as running clubs and swim clubs.

Some 30.2 percent of Midwestern respondents are planning to add programming at their facilities within the next three years. Their most commonly planned program additions include fitness, education, mind-body/balance, active older adult programs, and environmental education.

Finally, 29.6 percent of Western respondents are planning to add programs in the next three years. Their most popular planned programs include teen programming, educational programs, fitness, active older adult programs, and day camps/summer camps, environmental education and nutrition/diet counseling (tied).