Feature Article - June 2013
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Regional Information

A Look at Regional Trends


Programming

Respondents from the West were the most likely to offer many specific types of programming, including: holiday events & other special events; fitness programs; educational programs; mind-body/balance programs such as yoga and tai chi; arts and crafts; programs for active older adults; individual sports activities; aquatic exercise programs; teen programming; performing arts; personal training; festivals and concerts; daycare or preschool; special needs programs; environmental education; camping; therapeutic programs; and climbing programs.

Respondents from the Northeast were more likely than those in other regions to report that they provided: day camps and summer camps; swimming programs; adult sports teams; sport training; and trips.

In the Midwest, respondents were more likely than those from other regions to report that they include youth sports teams, and sports tournaments or races.

South Atlantic respondents were more likely than other regions to include nutrition and diet counseling and water sports.

Interestingly, there was no type of program that was more prevalent in the South Central states than elsewhere. In fact, South Central respondents were the least likely to offer nearly every sort of programming included in the survey. The only exceptions were youth sports teams (least likely to be found in the South Atlantic states), and personal training and camping (least likely to be found in the Northeast).

Respondents from the West were the most likely to be planning to add more programming over the next three years, closely followed by respondents from the South Central region.

Some 32.1 percent of Western respondents will be adding programs. Their top five planned additions include: educational programs; mind-body/balance programs such as yoga, tai chi and Pilates; teen programming; fitness programs; and holiday events and other special events.

Some 32 percent of South Central respondents have plans to add programs. The top five programs they are planning to add include: educational programs; fitness programs; mind-body/balance programs; day camps and summer camps; and sport training.

More than three out of 10 (30.6 percent) respondents in the Northeast have plans to add programs at their facilities over the next three years. Their top five planned programs include: educational programs; mind-body/balance programs; environmental education; fitness programs; and day camps and summer camps.

Some 30.3 percent of respondents in the South Atlantic states reported they have plans to add programs. Their top five planned programs include: teen programming; programs for active older adults; day camps and summer camps; holiday events and other special events; and fitness programs.

Finally, respondents in the Midwest were least likely to be planning program additions over the next three years. That said, more than a quarter (28 percent) of respondents in the Midwest do plan to add programs. The top five programs they are planning to add include: educational programs; fitness programs; mind-body/balance programs; day camps and summer camps; and holiday events and other special events.

Interestingly, despite the fact that they already are the most likely to offer most types of programming, respondents from the West are also the most likely to be planning to add almost every type of program covered. The exceptions are environmental education and special needs programs, which are most commonly planned in the Northeast; sports tournaments and races, and water sports, which are more commonly planned in the South Atlantic region; and educational programs, fitness programs, sport training and swimming, more commonly planned in the South Central states.