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Feature Article - September 2013

Trickle Down Theory

Boosting Waterpark Fun to Grow Revenues, Build Community

By Rick Dandes



Make It Exciting

"We are providing a lot of value-added activities at our park," McIntyre said. "Activities such as treasure hunts, bands, giveaways at the gates that go along with our special event for the day, live radio remotes, mascots, etc. One of our most popular is Christmas in July where we decorate the park like Christmas. We have also had a lot of good experience with Groupon, Living Social and Social Media offers. This is a great way to sell tickets in advance to get people to come to your park."

All that said, if you make things exciting, you are going to boost attendance. Think about bringing in new rides, talk about the future so that people have things to look forward to from a larger perspective. Waterparks are special, and municipal ones are affordable enough for everyone to attend. The private-sector parks are amazing in terms of scale and amenities. But you can't have a normal family with grandparents go to a private park without spending $300 to $400 a day. To be able to do all that for under $100, including food in the municipal sector is a special thing.