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Feature Article - June 2018

Regional Information

A Look at Regional Trends


Some 37.1 percent of respondents in the Northeast are from parks and recreation organizations. The next largest group of Northeastern respondents are from "Other" facility types. They were followed by colleges and universities (12.4 percent) and schools and school districts (11.3 percent). Respondents in the Northeast are more likely than any other region to be from Ys, with 8.5 percent of Northeastern respondents. They also are more likely than others to be from camps, with 7.1 percent. Another 7 percent of Northeastern respondents are from community centers, and 2.8 percent are with health clubs.

In the Midwest, 40 percent of respondents are with parks and recreation organizations. The next largest group are with schools and school districts, at 19.8 percent. They were followed by colleges and universities (9.4 percent), community recreation and sports centers (6.8 percent), Ys (6 percent), health clubs (4 percent) and camps (4 percent). Some 10 percent of Midwestern respondents are from "other" types of facilities, with respondents in this region being more likely than other regions to represent ice rinks (1.2 percent).

Some 43.2 percent of South Atlantic respondents are from parks and recreation facilities. The next largest group are from colleges and universities (9.3 percent). They were followed by schools and school districts (7.3 percent), health clubs (6.2 percent), Ys (5.4 percent), camps (5.4 percent) and community centers (4.3 percent). South Atlantic respondents were more likely than any other region to report that they worked for "other" facility types. Some 18.9 percent of South Atlantic respondents said they work for some other type of facility. Respondents in this region are more likely than others to represent resorts and resort hotels (2.3 percent), waterparks (1.9 percent), and racquet and tennis clubs (1.5 percent).

Respondents from the South Central region are the least likely to represent parks and recreation facilities, though more than one-third (35.3 percent) said they are with this facility type. The South Central respondents are more likely than others to be from colleges and universities, 15.3 percent. The next largest group are with schools (10.5 percent), followed by camps (6.9 percent), community centers (6.9 percent), health clubs (5.3 percent) and Ys (4.2 percent). Some 15.6 percent of South Central respondents are with "other" facility types, and this region was more likely to be home to golf and country clubs (3.7 percent) and churches (1.1 percent) than any other region.

Respondents in the West are more likely than those in other regions to be with parks. Some 45.8 percent of Western respondents are with park and recreation organizations. They were followed by colleges and universities (8.9 percent), schools and school districts (8.6 percent), community recreation centers (8.6 percent), camps (5.4 percent), health clubs (3.6 percent) and Ys (1.5 percent). Another 17.6 percent of Western respondents are with "other" facility types.

A majority of respondents in all regions indicated that they form partnerships with outside organizations. Those in the West are most likely to do so (88.9 percent said they had partnered), while those in the South Central region are least likely to partner (82.2 percent).

Some 88.9 percent of respondents in the West said they have partnered with outside organizations. Western respondents were more likely than those in other regions to say that they have partnered with nonprofit organizations (50.2 percent), colleges and universities (38.1 percent), state government (37.8 percent), federal government (29.4 percent) and the military (15 percent).

In the Midwest, 87.6 percent of respondents said they have partnered with outside organizations. They were more likely than those in other regions to say that they have partnered with local schools (64.3 percent), local government (54.4 percent), and health care or medical facilities (20.7 percent).

Some 87.2 percent of South Atlantic respondents said they have partnered with other facilities. They were more likely than those in other regions to report that they have partnered with corporate or local businesses (35.8 percent) and Ys (22.6 percent).

In the Northeast, 85.1 percent of respondents said they have formed partnerships with outside organizations. They were more likely than those in other regions to indicate that they partnered with private health clubs (5.7 percent).

Respondents in the South Central region were the least likely to report that they have partnered with outside organizations, though 82.2 percent said they had done so. No partner type was most common among South Central respondents.

In all regions, respondents were most likely to report that their facilities reach an all-ages audience. Western respondents were the most likely to report that they serve all ages (49.5 percent), followed by the South Atlantic region (45 percent), the Northeast (42 percent), the Midwest (41.7 percent) and the South Central region (34.7 percent).

Respondents in the South Central region were the most likely to report that their primary audience was made up of adults. Some 22.1 percent of South Central respondents said adults were their primary audience. They were followed by the South Atlantic (17.8 percent), the Midwest (16.6 percent), the West (16 percent) and the Northeast (12.4 percent).

Children ages 4 to 12 are most likely to be the primary audience for respondents in the Northeast. More than one-fifth (20.1 percent) of Northeastern respondents said this is their primary audience. They were followed by the Midwest (17.4 percent), the South Atlantic (17.1 percent), the West (16.6 percent) and the South Central states (16.3 percent).

Respondents in the Midwest were the most likely to say teens were their primary audience, with 14 percent of Midwestern respondents saying they primarily reach teenagers. They were followed by the Northeast (11.7 percent) and the South Central region (11.1 percent). Just 6.9 percent in the West and 6.6 percent in the South Atlantic region said teens were their primary audience.

College students are more likely to be the primary audience in the South Central region (13.2 percent) and the Northeast (11.3 percent) than any other region. Seniors are more likely to be the primary audience for South Atlantic respondents (4.7 percent). And, interestingly, just one respondent in each region said that the audience they primarily serve is made up of infants and toddlers.

Budgets & Utilization

Respondents in the West and South Atlantic regions were the most likely to report that the number of people using their facilities increased over the past year, and also were the most likely to expect further increases going forward. (See Figure 32.)


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