NOVEMBER 2018

Functional fitness is all the rage, and fitness equipment manufacturers are providing new and innovative machines that can accommodate it. Here, we take a look at this and other trends in fitness equipment.

Learn-to-swim is the foundation of most aquatic facilities, but to ensure you are earning revenues to cover your operations, it’s wise to expand your options.

You don’t need a huge marketing budget to be effective at getting the public into your facilities and programs. You just need to take advantage of the tools at your disposal.

Given that falls to the surface are the cause of most playground-related injuries and E.R. visits, understanding playground safety surfaces is crucial.

Scent marketing, used to influence and connect consumers on an emotional level, can provide unique benefits in fitness facilities.

Title IX brought about a sense of inclusion for women in sport, and more women have taken on careers in the sports industry, gaining ground in marketing, events, communications and more. But in some areas, women are still laying the groundwork.

When you have a sports facility that needs to serve multiple purposes, modular sports flooring can provide the flexibility you need without sacrificing player safety and aesthetics.

Walk back with us through the history of the Special Olympics, and consider how to move the movement forward.

A majority of respondents to the Aquatics Industry Survey are in tune with ADA requirements, and a good number provide programming, both for those with physical disabilities as well as those with developmental disabilities.