Club Managers Cite Facility Issues, HR as Top Challenges
According to a survey of members of the Club Managers Association of America (CMAA), 41 percent of club managers cited their most pressing management concern as facility issues, such as the age of the clubhouse and equipment, asset protection, renovations and maintenance. Twenty-five percent of managers were concerned about human resources issues, including recruiting and staff turnover.
The CMAA is a professional association for managers of membership clubs with 6,500 members throughout the United States and internationally. These managers operate more than 2,500 country, golf, athletic, city, faculty, military, town and yacht clubs. The CMAA aims to promote relationships between club management professionals and similar professions, to encourage education and advancement of its members, and to provide resources club managers can use to operate efficiently and successfully.
Other concerns included insurance (14 percent), banking (9 percent), safety and training (6 percent), membership growth (4 percent) and legal issues (1 percent).
"The results of the survey validate many of the anecdotal stories we are hearing from our members," said Jim Singerling, CEO of CMAA. "Their club members expect top-notch, well-run facilities—and rightfully so—but for the managers, it is a daily challenge requiring constant education, research and vigilance."
Clubs across the nation—sports, country and golf clubs among them—are part of a $19 billion industry that employs more than 326,000 workers and has a significant economic impact on local communities. Behind the scenes, club managers are responsible for everything from facility maintenance to selecting healthcare and retirement plans for their employees.
"Clearly club managers have many responsibilities other than overseeing the amenities offered to members. Our goal is to help them be successful by providing the education and comprehensive solutions they need in order to solve these pressing problems," said Jeff Magoon, senior vice president of ClubSolutions for CMAA.
CMAA ClubSolutions' wide-ranging offerings are designed for the unique needs of club managers. For example, through the association's partnerships, CMAA offers solutions that can help managers with 401(k) plans, property and casualty insurance and facility management systems, to name a few.