Recreation Management - Ideas and Solutions for Recreation, Sports & Fitness Facility Managers

Feature Story

June 2018


Make a Splash Campaign Teaches Millions to Swim

Recent Rec Report Feature Stories

Communities Can Earn Grants for Dog Park Development - June 2018

National Golf Day Celebrates Green Practices - May 2018

YMCA Recognized for Diversity - May 2018

Americans Support Pollinator Health, And Parks Can Help - May 2018

How to Encourage Play—Everywhere! - April 2018

Partnership, Grants to Boost Mountain Bike Trail Development - April 2018

Parks & Recreation Supports More Than 1.1 Million Jobs - April 2018

Club Pilates Grows With New Training Facility - April 2018

IHRSA Sees Positive Growth for Fitness Pros - April 2018

Denver's Freedom Park Wins Grant for Public Art - March 2018

NSPF, Counsilman-Hunsaker Partner to Create App for Aquatic Facility Managers - March 2018

More Than 330 Million Recreation Visits Recorded in 2017 for National Park System - March 2018

Study Shows Economic Benefits of the Great Outdoors - March 2018

Parks for Inclusion Initiative Aims to Expand Reach to All Americans - February 2018

SHAPE America, NFL & Partners Collaborate on Training for Health & P.E. Educators - February 2018

CPSC Offers $1.1 Million in Pool Safely Grants - February 2018

Bipartisan PHIT Act Could Boost America's Wellness - February 2018

China Plant Shutdowns May Affect Pool Operations & Budgets - January 2018

Arlington County 'Pulls Together' to Remove Invasive Plants - January 2018

Youth Sports Participation Increases for Underserved Kids - January 2018

Study: Physical Activity Boosts Learning Time - January 2018

Preventing Germs in Gyms: What Works? - December 2017

Study: Laws Reduce Recurrent Concussions - December 2017

Grants Awarded for Urban Water & Wildlife Habitat Restoration - December 2017

APSP University Launches New Certification Course - November 2017

New Series Aims to Empower Students With Healthy Habits - November 2017

US Club Soccer Puts Focus on Player Safety - November 2017

New Initiative Aims to Ensure All Have Access to Parks & Rec - November 2017

L.A. Parks Earn Mostly Positive Report Card - October 2017

Health Club Memberships Up, Led by Youth & Older Adults - October 2017

Dallas Park Recognized With ASLA Award - October 2017

Adult Obesity Rates Leveling Off - October 2017

Improving Kids' Wellness—In the Classroom - October 2017

Brooklyn Waterfront Greenway Development Continues - September 2017

Louisville Splash 'n' Dash 5K Raises $35,000+ for Norton Children's Hospital - September 2017

Philadelphia Eagles Go Green - September 2017

High School Sports Participation Up, Nearing 8 Million - September 2017

Inside South Side High School's Redevelopment - August 2017

New Health Research Conducted at Special Olympics - August 2017

Protect Players From Heat - August 2017

Tackling the Active Play Deficit - August 2017

Botanical Garden Partners With Businesses on Health - July 2017

Survey Examines Parents' View of Play - July 2017

Kids Swim Free in Tucson This Summer - July 2017

Building Communities to Encourage Physical Activity - June 2017

California Campus Converts Courts to Golf Practice Space - June 2017

Where Are the Nation's Top City Park Systems? - June 2017

By Dave Ramont

The USA Swimming Foundation, established in 2004, is the philanthropic arm of USA Swimming, working to “strengthen the sport of swimming by raising funds to support programs that save lives and build champions, in the pool and in life.” One way they’re doing this is through their Make a Splash initiative, which aims to provide the opportunity for every child in America to learn to swim, regardless of race, gender or financial circumstance. The foundation partners with learn-to-swim providers, community-based water safety advocates and national organizations to provide swimming lessons and educate children, parents and communities on the importance of learning how to swim.

And recently, the USA Swimming Foundation was announced that they’d achieved their goal of providing swim lessons to 1 million children in 2017, bringing the total number of kids served to more than 6 million in the past 10 years.

Make a Splash Program Director Tina Dessart said that it’s an incredible feeling to realize that their efforts have helped a million kids in just 365 days. “While we are thrilled with this accomplishment, it fuels us to work harder to provide even more swim lessons in 2018. We want to thank the Make a Splash Local Partner swim lesson providers who made achieving this goal possible.”

Make a Splash Local Partner swim lesson providers give scholarships so that all kids can participate in their swim programs, while also promoting water safety education in their communities. According to the Centers for Disease Control and Prevention (CDC), drowning is the leading cause of accidental death among children younger than 5, and the second leading cause among those 14 and under. Each day in the United States, about 10 people die from drowning, and three of those are children. Some 64 percent of African-American children, 45 percent of Hispanic/Latino children and 40 percent of Caucasian children have low or no swimming ability. Additionally, 79 percent of kids in households with incomes of less than $50,000 per year have little to no swimming ability. But the CDC also says that early childhood swim lessons can reduce childhood drowning risk by 88 percent.

Since 2007, when the Make a Splash initiative began with just one Local Partner in Indiana, the program has grown to serve more than 850 partners in all 50 states. To date, the USA Swimming Foundation has provided more than $5 million in grants to Local Partners for free and reduced-cost swimming lessons nationwide. In addition to their Local Partner network, they offer other opportunities for involvement to corporate entities, nonprofit organizations, community-based water safety advocacy groups and individuals who are interested in making donations of money, time or talent.

In June, the USA Swimming Foundation embarks on their 10th annual national awareness tour, visiting cities across America to spread their lifesaving message of learn-to-swim. Sponsored by Phillips 66, the tour has visited more than 45 cities thus far. This year’s destinations include Washington, D.C., Seattle, San Francisco and Orlando, Fla.


Belson Outdoors - Your Outdoor Superstore
National Recreation Systems - Trusted Manufacturer of Quality Aluminum Bleachers, Benches and Picnic tables for over 25 years
Pilot Rock - Summer Planning Starts Now. - Learn More
Connect-a-Dock - Floating Dock Kayak Launch
Kay Park Recreation - American Made Park Equipment Since 1954
Vantage - Tablet Feeders for Any Size Pool
S.R. Smith - Scan in style - Sentry Guard Chairs - Learn More
Recreation Supply - The Pool Supply Specialists