Recreation Industry News

The Y Highlights 'Us' in Communities Across the U.S.

YMCA of the USA (Y-USA) launched the second phase of "For a better us.," a multimedia positioning campaign that focuses on nationwide unity and strengthening community bonds through programs and resources available at 2,700 Ys across the country. The campaign, which first launched in 2016, aims to change perceptions about the Y and raise awareness that the Y is one of the most effective and enduring nonprofit organizations in the country.

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