Recreation Industry News

ACE Evolves Brand to Inspire All People to Overcome the Inactivity Epidemic

In light of today's growing physical inactivity epidemic, the leading nonprofit certifier of exercise professional and health coaches, American Council on Exercise (ACE) announced an evolution of its brand that harnesses its mission to get people moving and concentrates on inclusivity to ensure that all people—regardless of age, gender, race, socioeconomic status or neighborhood—have access to their healthiest lives.

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