Problem Solver - August 2008
Find a printable version here

Diversifying Your Fitness Center

In these challenging economic times, fitness facilities of all types know that getting people to join and get active and then keeping them coming back for more is critical to success. By ensuring you offer ways for members to diversify their workouts, and by diversifying your membership, you can get more people involved.

Q: How can we offer more options for people to get fit?

A: If you already provide all the standard types of equipment, such as treadmills and weight machines, you need to find new ways to keep members' interest levels high. By offering a wider variety of machines and classes, you will keep your regulars coming back for more and attract new exercisers.

Rowing machines offer a great alternative, providing a low-impact workout for the entire body. Your members can use them individually, or you can bring the indoor rowers into a group exercise room and offer a group workout with a trained instructor.

Q: We'd like to reach a wider range of people, including getting kids and their families involved in fitness. How can we do this?

A: With the challenges facing America's children and families, it is important to introduce kids to accessible, lifelong types of exercise.

Rowing offers a fun way to get kids interested in exercise. Rowing machines fit people of all ages and sizes, and for some kids, they offer an alternative to typical forms of exercise, like running, that they might not enjoy enough to turn into a lifelong pursuit. Kids struggling with their weight might have a hard time jogging around the track, but an indoor rower gives them a low-impact alternative to improve their health. Likewise, kids with poor vision or weak hand/eye coordination can thrive on indoor rowers. And because exercisers can work out at their own pace and intensity, mom and dad can work out alongside their children.

To maintain kids' interest, consider incorporating gaming, challenges and contests. With the technological capabilities of many manufacturers, online challenges can inspire kids to compete with other teams from across the country. It gets them excited about exercise and keeps them coming back for more.

It's not just kids who can benefit from indoor rowers, either. Older members will be attracted by the impact-free nature of this exercise.

Concept2 Rowing: