Problem Solver - August 2014
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Turn Your Water Into a Destination

If your swimming pool or waterfront isn't drawing the same number of people as it used to, it might be time for an update. Aquatic recreation can get a real boost when you understand how to add the right products to fit the needs of your audience and facility.

Q: We'd like to enhance our waterfront with some additional recreational elements. What should we consider?

A: By adding a combination of inflatable water-based play, beachfront seating, shade covers and other amenities, you can turn your waterfront into a destination that families will revisit all season long. What's more, it's easy to make these additions at a reasonable cost.

Colorful, modular inflatables and other visible amenities serve as the main attraction, drawing people in. You can also provide other revenue-generating amenities, including boat rentals and concession areas. A wide range of water-based toys are available, including slides and bouncers, as well as modular units that can be connected to one another to create a floating obstacle course. Add some comfortable seating and a place to get out of the sun, and you'll have guests who want to stay and play all day long.

Q: What are some of the ways we can generate more revenue at our waterfront or pool?

A: There are many ways you can use your new waterfront destination to generate more revenue. Simply charge an entrance fee, and allow patrons to use your new recreation products at no extra charge. By engaging in smart marketing and relying on word-of-mouth, your audience will grow quickly.

Another option is to use the new amenities as a programming tool. You can invent games and competitions around floating obstacle courses to excite patrons and keep them coming back for more.

Q: What should we know before we invest in new recreational products?

A: Look for a company that is experienced selling products designed for commercial facilities. Products aimed at the consumer market won't meet the demands of the heavier use at a public facility. Be sure to follow product instructions, and pay attention to guidelines on storage and maintenance.


Commercial Recreation Specialists

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