Guest Column - April 2014
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Fitness

Improve the Gym Experience
Strategies to Keep Your Fitness Facility Hopping

By Elspeth Polt


Equipment, Equipment, Equipment

You can offer your members as many fitness classes, personal trainers and discounts as you want, but if you don't have up-to-date fitness equipment your members will be left disappointed.

Most members have a routine and favor certain pieces of fitness equipment over others. If their favorite rower, for example, is constantly covered with an "out of order" sign, it will disrupt their workout and leave them less than satisfied. Upgrading fitness equipment on a regular basis will go a long way toward retaining members and attracting new ones. Strength training machines typically hold up well, but treadmills and ellipticals, for example, require more maintenance and may need to be replaced more often.

Get Members Involved, Keep Them Motivated

Create a sense of community within your gym and members will likely to return day after day, week after week.

Setting goals is a great way to get motivated. Running weight loss or workout challenges with rewards is a great way to create excitement in the gym. This is also a great way to promote your personal training and group exercise programs. Here are a few reward ideas:

  • One month free membership
  • One free personal training session
  • Five free group exercise classes
  • 10 percent off juice bar (if applicable)
  • Bring-a-friend free pass
  • Gift certificate to a local fitness store, the gym's in-house store or even something as small as a gym T-shirt

The point is to get the members excited and involved!




ABOUT THE AUTHOR
Elspeth Polt serves as Fitness Ambassador for LeaseQ, a leading provider of fitness equipment leasing and financing in the United States. Polt is also an ISSA certified personal trainer, AFAA certified group exercise instructor, national bikini bodybuilding competitor, fitness model and published writer. To learn more about LeaseQ, visit www.leaseq.com.