Feature Article - January 2006

Festival Fundamentals

Six habits of highly effective special events

By Stacy St. Clair

Pick a town, any town. You're sure to find at least one festival and a 5K or two during the year. They vary in size and scope. And they also vary in quality.

The most successful events pay attention to the little details. They worry as much about portable toilets as they do about sponsorships. They consider their steering committee as important as the headlining band.

We have talked with planners of some of the most lauded community events in the country and asked them to share their secrets of success.

Here then, with a nod to Stephen R. Covey, are six habits of highly effective events: