Feature Article - September 2006
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Special Report:
Recreation Managementís First Annual State of the Industry Report

Our First Annual Recreation Forecast

Collection of Industry Facts and Projections

Below is a representative summary of research accumulated by the International Association of Amusement Parks and Attractions (IAAPA) regarding the international amusement and attractions industry.

American amusement parks hosted more than 300 million guests in 2004. These guests took more than 1.5 billion rides. The amusement and theme park sector is a global industry that generates an estimated $20 billion per year.

The PricewaterhouseCoopers Global Entertainment and Media Outlook for 2006-2010 included several interesting projections. Here are a few notable points:

Theme park spending is expected to grow at a compound annual rate of 4.5 percent worldwide. This means spending could expand to an estimated $27.6 billion (USD) by 2010.

The United States will continue to be the largest market for theme parks, growing at a compound annual rate of 3.6 percent. By 2010, theme park spending in the United States could reach $13.4 billion.

Asia is expected to grow the fastest over the next four years at a compound annual rate of 5.9 percent, generating an estimated $8.2 billion by 2010.

With a weaker U.S. Dollar, U.S. destination parks are expected to do quite well as the incentive for international tourism increases.

Demographic trends are leading parks to emphasize a multigenerational experience that includes toddlers and grandparents as well as teenagers and traditional families.

Robert Ek
Technical Writer for IAAPA