Guest Column - April 2008
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Concessions: Looking to Increase Profits?

By Katie Moore

here are many ways to increase your profits, but one of the best ways is by adding new menu items. The new menu items can be a variation of a current item, an additive for a current item or, of course, a completely new item.

Creative Twists

One way of increasing your profit is to add a new element to a current selection at a low cost. This avenue may not reap as large of a profit increase as adding a whole new item, but you'll definitely see a boost. These kinds of additions would be like adding flavors for your popcorn or sour flavors to your snow cones.

An example of adding flavors to popcorn is savory shakers. Now people can decide if they want regular popcorn, barbeque popcorn, cheddar popcorn, etc. There are a large variety of savory mixes available. The best part of this addition is that they are inexpensive, yet you can charge more for the added flavor bonus. There are many ways to package the tasty flavors, as well. You can add them yourself when you make the popcorn, or you can sell them pre-packaged so the customer can add them. Either way, you will be able to control the amount used and the costs.

Another excellent way to increase your profits is to add new options to your snow cone flavors. There are dozens of varieties of ready-to-use and concentrated flavor syrups from which to choose, with more being introduced all the time. You can easily double your inventory by adding new sour flavors, which are available as a liquid additive for beverages to make a nice sour flavor. This product will enable you to offer, for example, cherry flavor in addition to sour cherry flavor. This is an extremely good way to add some excitement to your menu and increase profits in a cost-effective way. If you want to go for an even higher-perceived-value product, add a slice of fruit or offer a flavor rainbow combination.

These items are just two of many that can be added, inexpensively, to your menu to help increase profits. You can get creative on your own by taking a look at each product you have on your menu and evaluating how to enhance it.