Feature Article - June 2011
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Colleges & Universities

A Look at Trends in Colleges & Universities

By Emily Tipping


Fitness was near the top of planned programs, and fitness centers were among the top planned features for college facilities. Many respondents were concerned about their ability to keep students' interest with new programs, and some worried about the amount of time students spend interacting with technology versus being outside.

More than a quarter (26.4 percent) of college respondents with plans to add features in the next three years will be adding fitness centers. And fitness programs are the No. 2 planned program.

Many of the other programs found on the list of top 10 planned additions also focus on keeping students healthy through fitness. These include mind-body/balance programs, personal training, and nutrition and diet counseling.

Revenues & Budgets

More than half of college respondents are seeing steady revenues year over year. Nearly six in 10 (59 percent) said their revenues in 2010 were the same as 2009. Some 57.2 percent said they expect revenues to hold steady from 2010 to 2011, and 57 percent expect revenues to remain the same from 2011 to 2012. Around a third of college respondents are expecting to see an increase in 2011 (32.2 percent) and 2012 (33.7 percent). (See Figure 44.)

Like other respondents, those from colleges and universities saw a substantial drop in their operating budgets from 2009 to 2010. College respondents last year reported that their operating budgets for fiscal 2009 averaged $1,827,000. This year, respondents reported a 28.5 percent decrease to an average operating expenditure of $1,307,000. From here, they again expect expenditures to rise, at a clip of 3.1 percent between 2010 and 2012, to reach an average of $1,347,000.