Feature Article - June 2012
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Regional Information

A Look at Regional Trends


Users & Budgets

Respondents from the West were more likely than others to report that their primary audience was all ages. Respondents from the Northeast were least likely to serve all ages. Some 44.2 percent of Western respondents said they serve all ages. They were followed by the South Atlantic (39.6 percent), South Central (38.7 percent) and the Midwest (37.1 percent). Just 30.6 percent in the Northeast serve all ages.

Respondents in the West were also most likely to serve seniors age 65 and older, though just 4.1 percent of these respondents indicated that this was their primary audience. They were followed, as might be expected by that other region that draws retirees, the South Atlantic, at 3.7 percent. Respondents in the Northeast were least likely to name seniors as their primary audience, with just 0.6 percent.

On the other hand, respondents in the Northeast were the most likely to report that their primary audience was college students (22.3 percent of those in the Northeast) or children age 4 to 12 (19.5 percent). College students were least likely to be the primary audience of respondents in the West, where just 12.3 percent called this their primary audience. And children age 4 to 12 were least likely to be named as the primary audience by respondents in the South Central region, with just 11.3 percent of these respondents.

Respondents in the South Central region were more likely than those in most other regions to name teens age 13 to 18 as their primary audience. They were closely followed by the Midwest. Some 11.7 percent of South Central respondents and 11.6 percent of Midwestern respondents said teens were their primary audience.


When it comes to growth in the usage of their facilities, respondents from the South Central region were the most likely to report that usage of their facilities had increased from 2010 to 2011. More than half (53.7 percent) of South Central respondents said usage of their facilities had increased in 2011. This is up from just 49.4 percent of the respondents in this region who saw growth in usage from 2009 to 2010. They also were the most likely to be expecting further increases in usage in 2012 and 2013, with 62.4 percent projecting such an increase in 2012 and 60.9 percent expecting growth in 2010. (See Figure 30.)

They were followed by respondents from the South Atlantic, which, along with the Midwest, was the most likely to report an increase in usage from 2009 to 2010. In 2011, 53.7 percent of respondents in the South Atlantic said usage of their facilities had increased. Further increases are expected by 55.8 percent of these respondents in 2012, and 60.5 percent in 2013.

Respondents in the Midwest went from being among those most likely to have seen an increase in usage in 2010 to being those least likely to report an increase from 2010 to 2011. Less than half (48.9 percent) of Midwestern respondents said they had seen an increase in 2011. They also are least likely to expect an increase in 2012 and 2013.

Respondents in the South Central region were most likely to report that their revenues had increased from 2010 to 2011. Some 40.2 percent of these respondents saw an increase in that time period. They were followed by the South Atlantic, where 39.7 percent of respondents reported an increase in revenues. Respondents from the Northeast were least likely to report an increase in revenues in that time period, with just 30.4 percent reporting they had seen an increase. Respondents in the West were the most likely to report that their revenues had fallen from 2010 to 2011. Nearly a quarter (24.8 percent) of Western respondents reported that revenues had fallen from 2010 to 2011.