Feature Article - June 2012
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Regional Information

A Look at Regional Trends


Programming

As with the types of amenities that are found more in one region than another, certain types of programming also seem to be found more commonly in some regions.

Respondents in the South Central region for the most part were least likely to indicate that they included specific programs in their listings, with only a handful of exceptions. South Central respondents were the least likely to offer holiday events and other special events, fitness programs, day camps and summer camps, youth sports teams, mind-body/balance programs like yoga or martial arts, swimming programs, adult sports teams, sport-specific training, arts and crafts, active older adult programming, individual sports activities, teen programs, trips, festivals and concerts, performing arts, daycare or preschool, special needs programs and environmental education. On the other hand, respondents from this region were more likely than any other region to offer personal training, nutrition and diet counseling, camping and therapeutic programs.

Respondents in the South Atlantic region were more likely than other regions to currently include holiday events and other special events, fitness programs, active older adult programs, trips, environmental education and water sports in their lineup.

In the Midwest, facilities are more likely than those in other regions to feature educational programs, youth sports teams, sports tournaments or races and individual sports activities.

Respondents in the Northeast were most likely to include day camps and summer camps, mind-body/balance programs, adult sports teams, sport-specific training, and festivals and concerts. They were the least likely to include educational programs, aquatic exercise programs, personal training, nutrition and diet counseling, camping, water sports, therapeutic programs or climbing.

Respondents in the West were more likely than those in other regions to offer swimming programs, arts and crafts, aquatic exercise programs, teen programming, performing arts, daycare or preschool, special needs programs and climbing programs. Respondents in this region were least likely to offer sports tournaments or races.

Nearly a third of respondents in all regions indicated that they have plans to add more programming options to their rosters over the next several years. Those in the South Atlantic region were most likely to be planning new programs. Some 31.1 percent of respondents in this region reported that they had such plans. They were followed by the Midwest (29.8 percent), Northeast (29.5 percent), West (28.8 percent) and South Central (28.5 percent) regions.

Respondents in the South Atlantic region were the most likely to be planning to add day camps and summer camps, performing arts, arts and crafts, festivals and concerts, trips, special needs programs and water sports.

Those in the Midwest were most likely to be planning to add educational programs, environmental education, camping and daycare or preschool programs.

Respondents in the Northeast were more likely than other regions to be planning to add fitness programs, mind-body/balance programs, holiday events and other special events, adult sports teams, sports tournaments or races, sport-specific training and climbing.

Western respondents were more likely than those in other regions to be planning to add teen programming, active older adult programming, individual sports activities, nutrition and diet counseling, aquatic exercise, youth sports teams, swimming programs, personal training and therapeutic programming.

Interestingly, respondents from the South Central region could claim no programming area to dominate, and as with current programs, where they were the least likely to include them, they also were least likely to be planning to add most programs. The exceptions were sport-specific training, special needs programs and water sports. In all three of these cases, respondents from the South Central region were second most likely to be planning to add the program.