Feature Article - June 2017
Find a printable version here

Colleges & Universities

A Look at Trends in Colleges & Universities


Some 96.2 percent of college respondents said they provide programming of some kind at their facilities. This compares with 97.1 percent of non-college respondents. Fitness programs continue to be the most commonly offered program among college respondents. Some 83 percent of college respondents said they provide fitness programs, down slightly from 83.5 percent in 2016.

Other programs commonly provided by college respondents include: mind-body balance programs such as yoga and tai chi (67.5 percent), educational programs (57.5 percent), personal training (54.2 percent), adult sports teams (53.8 percent), sport tournaments and races (52.8 percent), individual sports activities such as running clubs or swim clubs (46.2 percent), day camps and summer camps (42.9 percent), swimming programs (42.9 percent), and aquatic exercise programs (36.8 percent).

Program offerings that were provided by more college respondents in 2017 than in 2016 include: mind-body balance programs (up from 66.2 percent), personal training (up from 52.7 percent), sports tournaments and races (up from 51.9 percent), and day camps and summer camps (up from 41.8 percent).

College respondents were less likely than non-college respondents to report that they had plans to add programs at their facilities. While 33.1 percent of non-college respondents had such plans, just 25.9 percent of college respondents were planning to add programs. This is a slight increase from 2016, when 24.9 percent had such plans.

The top 10 planned programs for college and university respondents include:

  1. Mind-body balance programs such as yoga and tai chi (up from No. 2)
  2. Day camps and summer camps (up from No. 9)
  3. Sport tournaments and races (up from No. 7)
  4. Fitness programs (down from No. 1)
  5. Personal training (down from No. 4)
  6. Nutrition and diet counseling (did not appear in 2016)
  7. Programs for active older adults (did not appear in 2016)
  8. Aquatic exercise programs (down from No. 5)
  9. Individual sports activities (up from No. 10)
  10. Sport training (did not appear in 2016)

New to the list in 2016 are nutrition and diet counseling, programs for active older adults, and sport training. These programs replace swimming programs, educational programs, and adult sports teams.