Riding the New Waves
Advances in Waterpark Design & Technology
By Rick Dandes
Another trending ride is a surf simulator experience for beginners, where any person at any age level can get on the board at first without any skill level and ride. You can surf without actually learning how to surf. The point is to make it accessible to all of your guests. Some people want the experience, but don't want to work at it. Or take a lazy river that you see in many parks, and make it a tidal wave river. "In that way," Mahoney said, "It becomes an action adventure and not the standard slow river you see at every waterpark. You can make it a thrilling ride."
Keep things fresh and different so that you can target all of your audience. Once they are at your waterpark, if your staff is friendly, your park is clean and there is a good layout, if there are enough places to sit and relax, the lines aren't too long and there is enough to do when you aren't waiting on a line, if all that comes together, you'll have created an experience that will get people to come back.
Lake Wilderness at the Smokies, in Sevierville, Tenn., fully opened its waterpark in 2009, said Josh Bahe, director of sales and marketing, and part of their operating plan is to bring in new rides every few years. Recently, he said, they installed a children's area that hadn't been there before.
Similarly, Dru Brooks, director of sales and marketing, Camelbeach Mountain Waterpark, said keeping things fresh is very important in returning guests. Camelbeach is a part of the Camelback Mountain Resort, a well-known ski resort in the northeast, so establishing its own identity as a warm-weather destination has been important.
Latest Development in Slides
You can work competitions into any ride and slide, Pakis said. "We have a ride … that looks like a typical bowl-type slide at first glance. But it's different because it pits two four-rider family rafts against each other from opposite directions. The riders reach extremely high speeds while being separated by a patent-pending divider, so they can see each other throughout the competition, which really makes the excitement build throughout the ride."
Try adding a coaster that goes up and down. There is always something you can do to make the experience different, Mahoney said. Sometimes your location provides all you need to enhance the ride.
At Camelbeach, "the advantage we have over other waterparks is that we are not a flat parking lot, we are carved into the side of a ski mountain," Brooks said. "So we have that natural terrain, which means we can go up without having a ton of stairs. We use that to our advantage. A game like Titan, is four football fields long and you surf down the mountain. People can slide down trails that we ski on. We can really use our elevation without having to bring in a scaffold."
It's Not Just About Rides
Michael Shelton, general manager, Water World, of Brighton, Colo., noticed (and responded to) the trend of giving visitors a VIP experience, whether it be offering private cabanas or smaller bungalows, on site. And now it's standard at Water World. "We added another 10 private cabanas this summer that were sold out almost every day," he said, "so now we have 40 plus cabanas that sell out regularly. We also added bungalows, which are little two-person kind of tents, like you see on the beach. We rent those for a much smaller price point. We were successful selling those out. It gives people kind of a little private shaded area. We ran power, electricity to the units so guests could plug in their tablets and cell phones. That was very popular."
Water World also offers a tube service that other facilities might want to consider. "We have a lot of hills in our park," Shelton said, "and it's a little bit of work to get around, especially when you carry a family tube. We have three premier family rides where you do have to transport your own tube. So we have a service that does it for you. That seemed to sell out every day. People were interested in making their day easier."
The other trend Shelton noticed in the industry "… is how many parks are now offering alcohol to guests. In our 37-year history we've never had alcohol, and we added it this past year for the first time. We do put a lot of restrictions on it, as far as how many drinks you can buy, where you can drink it—it's only allowed in one particular area. But not only was it very successful, but we also got a lot of great feedback from our guests. There had been people who wouldn't come here, and because of that now they are happy to come here. Some people just want to sit back and have a drink once in a while to enjoy their visit. We had a really good response to that, and it was a good revenue producer for us."
Water World is a park where guests are allowed to bring in their own food, "so we try to focus on the things they can't bring in. We offer deserts like ice cream, and that seems to be trending as very popular for us."