Recreation Management Rec Report - The Newsletter for Recreation, Sports & Fitness Facility Managers

Feature Story

May 2014

Masters Swimming Expands Programs

Swimming has long been touted as a great sport and recreational activity virtually everyone can enjoy and benefit from. U.S. Masters Swimming and Life Time - The Healthy Way of Life Company announced a partnership to expand adult swimming programs in place at 76 Life Time Fitness and Life Time Athletic premiere sports, professional fitness, family recreation and spa destinations.

The expansion will bring USMS-sanctioned adult Masters Swimming programs, led by certified USMS coaches, to Life Time Swim locations across the nation. Adults swimming in the program will be eligible to swim at all USMS-sanctioned events, giving thousands of swimmers the option to compete. As an added benefit, USMS members holding a Life Time membership will receive a complimentary month of Life Time's Masters Swimming programming.

"This partnership is a win-win for both Life Time and USMS," said Alicia Kockler, Life Time's director of aquatics. "Life Time's robust adult swim programming has been well received by our members of all swimming abilities since its inception. The additional benefits our members will receive through USMS—the ability to swim in USMS-sanctioned events, as well as USMS certified coaches and programming—and the benefits USMS members receive from us—increased access to pools with certified coaches—allows both programs to grow."

"We're the leading adult swimming organization in the United States—the most important benefits we can offer our members are pool access and professional coaching by qualified and certified instructors," said Bill Brenner, USMS's club and coach services director. "By expanding our programming into 76 premier Life Time Fitness and Athletic locations, we're expanding access to pools and to professionally trained coaches who understand how to make swimming fun and effective for adults of all ages and abilities."

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