November 2018 
Scent Marketing in Fitness Facilities

Scent marketing, used to influence and connect consumers on an emotional level, can provide unique benefits in fitness facilities.

Women Gain Ground in Sports Information Careers

Title IX brought about a sense of inclusion for women in sport, and more women have taken on careers in the sports industry, gaining ground in marketing, events, communications and more. But in some areas, women are still laying the groundwork.