Life Fitness New Zealand Secures Distribution of FITBENCH

fitbench logo

OCONOMOWOC, Wisc. – June 9, 2022 – Life Fitness New Zealand has added FITBENCH to its suite of premium brands and vast fitness equipment options for commercial and consumer customers.

Life Fitness Partnership Announcement with Fitbench

“We are pumped to partner with FITBENCH and bring this game-changing innovation to the New Zealand fitness market,” says Colin Walker, general manager of Life Fitness NZ. “I have used FITBENCH at various trade shows over the years and have always been a fan of the compact design and versatility that make it ideal for any fitness space.”

Suitable for small group training, group classes and functional workouts, FITBENCH is a fully-loaded, adjustable workout bench that facilitates virtually endless exercises and quick transitions. Housing commercial-grade dumbbells, kettlebells, a slam ball, and FITBANDS, it also can be used for box jumps and battle rope work.

Designed to keep workout intensity high and maximize convenience, safety, and organization, the portable, patented FITBENCH debuted in 2016 and today comes in multiple compact models. Life Fitness NZ will be distributing the FITBENCH ONE, FITBENCH STUDIO, and FITBENCH YBELL.

The original, superior workout bench, FITBENCH is now available for pre-order, with stock expected in New Zealand approximately mid-2022.

"Growing our FITBENCH Family to New Zealand has always been in our future plans, but we are so excited to have it come so soon,” says Tyler Danen, CEO/Founder of FITBENCH. “The team at LFNZ has been easy to work with, and we’ve already crafted some custom orders for their customers, which will create a big splash right away.”

About Life Fitness New Zealand

Based in Hamilton, Waikato, Life Fitness New Zealand was the first Life Fitness distributor outside of the United States. Today it has 35 employees throughout the country and a 22,000-square-foot showroom and warehouse. For the past 10 years, Life Fitness NZ has been part of the Verhoeven Group, which is the parent company for Kawasaki NZ, Nautique NZ, and Asset Resources. The Verhoeven Group specializes in premium-end products in the fitness industry and the lifestyle & leisure market.


FITBENCH is the original, all-in-one, space-saving workout bench. With safety and innovation at the forefront, every bench and accessory has been thoughtfully designed to maintain workout intensity and variety, while facilitating quick and efficient exercise transitions. These robust, organized, and portable benches deliver exceptional performance that drive participation at boutique studios, health clubs, and vertical market fitness facilities. At FITBENCH, culture is everything. We are the Benchmark of Fitness.

For more information, contact the company at 800-294-0536;