After a couple of years of workforce disruption that has made it difficult for aquatic facilities to find lifeguards and other aquatic professionals, the Pool & Hot Tub Alliance is jumping into the waters of workforce development. Its new Pool Professionals Pipeline program is designed to help its members find workers, drive awareness amongst today’s jobseekers, and foster long-term career progression in the pool, hot tub and aquatics industry.
“It’s no secret that many industries and businesses today are struggling to find and retain employees, and this is particularly true in trades such as ours,” said PHTA President and CEO Sabeena Hickman, CAE. “Our members are looking to PHTA to help fill that gap, and we’re ready for the challenge. We are incredibly excited to share this new program with our membership and give them the tools they’ll need to compete in today’s labor market while working to attract a skilled, diversified and thriving workforce.”
Underneath the PHTA’s Pool Professionals Pipeline workforce development umbrella is its external industry awareness campaign and jobseeker website, Work in Aquatics and workinaquatics.com, launching in 2023. Work in Aquatics will seek to advocate for trade professions by highlighting the numerous advantages, training and apprenticeship opportunities, job openings and potential career progression tracks that are available working in the pool and hot tub industry. From construction labor to lifeguards, sales representatives, entrepreneurs and even engineers and designers, there are many industry sectors and paths along the way that PHTA wants jobseekers to explore.
“This program is a game-changer for our industry as it works to drive qualified talent to our respective businesses and our industry as a whole,” said PHTA Chairman Charlie Claffey, owner of Claffey Pools. “To be successful, we’re going to need everyone on board as we work to put the industry on the radar of those searching for an alternative path to college; a rewarding career in a healthy lifestyle environment; the ability to work away from a desk; creative freedom through modern design; and lifesaving skills through swim instruction. The possibilities that exist in the aquatics industry are endless and once you begin in this line of work, you’ll never want to walk away. Let’s share that passion with the next generation of workers.”
A steering committee comprised of PHTA members, industry partners, and PHTA staff will serve in an advisory role to help guide programming, funding, and more.
For more information, visit www.phta.org.