Ecore’s TRUcircularity Program Helps Customers Achieve Sustainable Impact

Ecore International, a leader in upcycling rubber into high-performance surfaces for over 40 years, announces the launch of its groundbreaking TRUcircularity™ program, which aims to eliminate rubber waste by recycling and reimagining every end-of-life rubber floor. Ushering in a new era of environmental responsibility, this innovative initiative helps Ecore customers achieve sustainable impact through circularity.

TRUcircularity enables Ecore customers to complete the circularity loop by not only installing upcycled rubber flooring but also recycling their end-of-life rubber flooring, through Ecore, to be turned into the next generation of performance surfacing. By joining the TRUcircularity program, customers become active participants in the circular rubber economy. To honor their commitment to protecting the environment, Ecore will present each partner with a Circularity Guarantee certificate specifying the amount of rubber flooring they diverted from landfills.

“As its name suggests, our mission with this program is true circularity,” said Art Dodge, CEO of Ecore. “Through this program, we work together with like-minded customers to embrace the remarkable and renewable properties of rubber, and to keep this magical material out of landfills by transforming it into high-performance surfaces that help people live healthier, safer and stronger lives.” 

Ecore’s TRUcircularity program follows a simple three-step process:

  1. Request a quote to remove and reclaim existing rubber flooring.
  2. Ecore coordinates pickup and transportation of the old rubber to one of its U.S.-based facilities to be used in the production of new surfacing.
  3. New high-performance Ecore flooring is installed, completing the circularity loop.

“We welcome any and all companies to help us revolutionize the rubber recycling landscape by joining our TRUcircularity program,” added Dodge. “By partnering with organizations who share our vision, we can transform the way end of life rubber is managed and turn it into a resource with infinite use and value. Together, we can make a significant difference in creating a planet free of rubber waste while improving the performance and safety of the spaces where we live, work and play.”

Ecore’s dedication to reclaiming rubber materials has already yielded impressive environmental results, including the avoidance of over 3,300 tons of CO2 emissions, the creation of more than 1,500 unique performance products from reclaimed rubber and the diversion of over 300 million pounds of rubber from landfills annually.

In addition to contributing to a sustainable future, Ecore’s high-performance flooring products also enhance people’s lives today. Ecore’s innovative technology creates products that reduce impact, support joints, mitigate noise, and reduce fall-related injury risks, enabling individuals to perform better and enjoy activities for longer periods of time. With Ecore’s flooring solutions, customers can customize beautiful spaces while benefiting not only from durability and easy maintenance, but also employee and others’ well-being through acoustical, ergonomic and safety performance.

To learn more about Ecore’s TRUcircularity program, interested companies can visit or contact