Health Clubs Optimistic About Membership Growth
After a couple of rough years, when health club respondents saw the usage of their facilities decrease dramatically as the coronavirus pandemic led to shutdowns, 2022 showed things beginning to get back to business as usual.
The pandemic had the biggest impact in 2020 and 2021, with 75% of health club respondents reporting a drop in visitors in 2020 and 46.9% reporting a decrease in 2021.
The year 2022 showed improvement: Two-thirds (66.2%) of health club respondents said the number of people using their facilities increased in 2022, while 17.6% reported no change and 16.2% saw a decrease.
Looking forward, health club respondents were optimistic, expecting usage of their facilities to increase in 2023 (75% of health club respondents expect usage to increase in 2023) and in 2024 (70.3%). Another 18.1% of health club respondents are expecting to see no change in 2023, while 6.9% are anticipating a decrease to the number of people using their facilities. And in 2024, 28.1% expect the number of people using their facilities to remain unchanged, while just 1.6% are anticipating a decline.