IHRSA 2024 Keynotes Include Industry Visionary Mark Mastrov

IHRSA—the Health & Fitness Association, a global community of health and fitness industry leaders—has secured industry visionary Mark Mastrov as one of three keynote speakers at its IHRSA Convention & Trade Show, March 6-8, 2024, in Los Angeles.

Mark, principal at New Evolution Fitness Company, founded 24 Hour Fitness, UFC Gyms, and Crunch 2.0. He will share entrepreneurial insights, thoughts about the industry’s health, and opportunities you should grab to make your business the most successful brand in your market.

The other two keynote speakers come from outside the industry.

Mariana Atencio, award-winning journalist and best-selling author of “Perfectly You: Embracing the Power of Being Real,” will speak to how authenticity can help you secure what you desire in life, sponsored by ABC Fitness.

Pulling from his experience as a restaurateur, Will Guidara, best-selling author of “Unreasonable Hospitality,” will focus on cultivating a thriving environment and delivering beyond expectations for your members, sponsored by Matrix Fitness.

“We can’t wait for what is shaping up to be one of our best lineups of keynoters and speakers in years,” said IHRSA President & CEO Liz Clark. “And we’re seeing a lot of our industry partners already booking their space in the Trade Show for what is sure to offer fitness industry professionals plenty of opportunities to see innovations in products and services.”

IHRSA 2024 is the next edition of the association’s long-standing industry event for health club and studio operators, offering top-notch presenters, networking events, and an expansive Trade Show.

Event registration opened in September. Register before early bird prices end on November 17. Attendees are encouraged to book their stay in an IHRSA room block before they sell out.

IHRSA anticipates more than 8,000 attendees, 350 exhibitors, and 150 presenters sharing actionable takeaways on topics of highest importance to health club and studio leaders and their staff. Education sessions occur March 6-8, and the Trade Show is open March 7-8.

Companies interested in sponsoring can find more information in the Sponsorship Brochure, while those interested in exhibiting should download the Exhibitor Prospectus.