USA Swimming, the national governing body for the sport of swimming in the United States, announced a two-year partnership with Fluidra North America as its Official Pool Equipment Supplier. As part of this landmark partnership, Fluidra’s umbrella of brands to include Jandy®, Polaris®, S.R.Smith® and Taylor Water Technologies, receive the rights to association with USA Swimming.
“We are thrilled to announce this alliance with Fluidra and its trusted brands,” USA Swimming CEO and President Tim Hinchey said. “Together we have big plans for providing access to water for more communities and athletes as we aim to make swimming the sport of choice for all.”
One of the goals of growth for USA Swimming includes providing more opportunities for young Americans to experience the joy of swim lessons and competitive swimming. Thus comes the need for greater access to pools, and the emerging requirement for communities to build more facilities and improve existing pools. USA Swimming aims to use this partnership with Fluidra to provide clearer pathways for member clubs and municipalities to create and innovate aquatics facilities.
“This is an exciting partnership for us as it represents a combined commitment to championing greatness, pushing boundaries, and creating a legacy that will redefine the swimming pool experience,” Lennie Rhoades, Fluidra North America President said. “We look forward to working together to bring the joy of swimming to people of all ages and shaping the future of swimming through cutting-edge solutions and a passion for aquatic excellence.
The new alignment between USA Swimming and Fluidra represents a two-year partnership from 2024 through 2025.