Matrix Fitness, the world’s fastest-growing commercial fitness brand, announces the launch of the Onyx Collection, a five-machine assortment of ultra-premium cardiovascular products designed to invigorate the senses with premium materials, advanced technology and meticulous attention to detail. Carefully crafted by Matrix’s global product development team, the collection, comprised of a treadmill, Ascent Trainer, ClimbMill, upright cycle, and recumbent cycle, is a testament to thoughtful innovation and customer-centric design.
Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style. A large, captivating touchscreen console, intuitive app-based display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.
“Every touch point and every element of the Onyx Collection was designed to be exceptional, immersive, and unlike anything else in our portfolio,” said Andrew Kolman, Vice President of Global Product Development .“At Matrix, meaningful innovation is at the heart of everything we do. Our partners can expect to see this guiding principle artfully expressed in every design detail.”
The Onyx Collection was carefully crafted to meet and exceed the needs of high-end health clubs and luxury hotels — a growing global market estimated to reach over $300B (USD) by 2030.
“Feedback from our industry partners was central to the development process of Onyx, beginning first when Onyx was a mere concept and in every design phase to follow,” said Kolman. “As a commitment to the success of our partners, we have made significant investments in enhanced manufacturing processes, machinery and more exacting quality standards that will not only meet but exceed the expectations of the ultra-premium customer.”
Customers and prospects can see the Onyx Collection firsthand at the 2024 IHRSA tradeshow (Booth #1200) March 6-8 in Los Angeles, CA USA or the 2024 FIBO tradeshow (Hall 6, Booth #C43, #D56 and #E42) April 11-14 in Cologne, Germany.