Smartphones enable everyone to do so much, wherever they want. Today, this is the expectation, and mobile technology is powering the next generation of parks and recreation management and the patron experience.
Staff Power
Mobile technology enables your staff to accomplish many tasks from anywhere. Staff can send push notifications to inform patrons of severe weather or as reminders. They can monitor check-in and registration. With control over their mobile app home screen, they can promote whatever is most important, increasing attendance and raising awareness.
In many cases, departments can monitor mobile data to determine facility and area usage to aid in staffing and future planning. This is especially important in an era of increased usage coupled with static budgets and staffing challenges.
Patron Engagement
For younger generations and nearly everyone else, the first place they turn for information is their smartphone. It offers one platform and a hub for everything. Mike Costello at Rockford Park District is excited about their new mobile app. Now their patrons can do “98% of what they want to do when they open their phone” without leaving their new app. A few key mobile app capabilities include:
- Register for programs, classes, and events
- Make payments or purchase tickets
- Use their phone to scan for access to facilities
- Get push notifications about critical information
- Reserve facilities or equipment
- See league schedules and event locations
- Find nearby parks
- Contact the park office via email or phone
Without a doubt, the smartphone is having a significant impact on how park departments manage their operations, engage with their community, and in turn, how their patrons connect with their parks. Park departments should plan now for effective ways to leverage the power of mobile technology.
For More Information
Vermont Systems
877-883-8757
https://go.vermontsystems.com/engagement