On the heels of its recent corporate rebrand, Ecore, a leader in the rubber circularity economy and the high-performance flooring market, reintroduces the Ecore Athletic brand. Continuing Ecore’s 150-year legacy of innovation, Ecore Athletic aims to empower human performance with durable indoor and outdoor athletic surfaces that offer exceptional acoustics, safety and ergonomics.
“The relaunch of our Ecore Athletic brand signals our bold push to expand beyond indoor fitness spaces and grow our presence in sports surfacing as well,” said Rich Willett, President of Flooring. “In addition to providing surfaces for gyms, weight rooms, and other fitness facilities, we are elevating our position to become the premier supplier of high-quality athletic surfaces for indoor and outdoor fields, courts, tracks, and more.”
Ecore Athletic surfaces provide unparalleled performance as well as engineered support and noise absorption across a variety of settings, from fitness and recreation centers to outdoor sports tracks. The brand’s patented itsTRU® technology allows for countless design aesthetics while providing athletes, clients, and students the performance they need. Designed to absorb force while giving energy back to the body, Ecore Athletic surfaces are as resilient as the athletes who use them.
To support the launch, Ecore Athletic has unveiled a new logo, updated marketing materials, and a refreshed website dedicated to the brand. The website showcases Ecore Athletic’s extensive product portfolio, highlighting the uniquely engineered features and benefits of each surface for various sports and applications.
“The relaunch of Ecore Athletic represents a milestone in our company’s leadership within the rubber circularity economy,” added Willett. “As we enter this new chapter, Ecore remains dedicated to its core values of quality, sustainability, and customer satisfaction, with a focus on setting new standards for athletic surfaces and fostering global sports community growth and development.”
Through its TRUcircularity™ program, Ecore is ushering in an era of partnering with customers to meet their environmental goals while eliminating rubber waste. The program takes back end-of-life rubber surfacing for use in future Ecore Athletic products. Repurposing old rubber floors and playgrounds in a continuous loop keeps valuable rubber out of landfills, making a sustainable impact through circularity.
To learn more about the new Ecore Athletic, visit www.ecoreathletic.com.