Most Americans are not getting enough exercise, eating healthily, maintaining a healthy weight or avoiding nicotine. This concerning statistic reinforces the role that local government parks and recreation departments can play in elevating the importance of wellness as a lifestyle choice and providing citizens with affordable, convenient access to fitness services and public resources.

If you want to promote your programs and places, be smart and establish some best practices that will keep your marketing plan strong for the long term.

Baby boomers are rapidly reaching retirement age, posing a unique challenge for municipal parks and recreation organizations. To deal with the problem, it’s important to understand the best methods for recruiting younger workers.