Riding the Waves
The past couple of years have delivered some stormy seas to the waterpark industry. First, a global pandemic, leading to widespread closures and other business disruptions. Then, as things began to open back up, a shortage of lifeguards and other staff as the country at large dealt with the so-called Great Resignation, and the aquatic industry in particular dealt with fallout from delayed training and lapsed certifications. Add in the impact of inflationary pressures and supply chain issues, and there's likely no part of the industry that hasn't felt a pinch.
Despite these challenging waves, the waterpark industry is managing to adapt and even grow. New parks continue to open. Existing parks continue to add new rides, and otherwise improve their offerings. And splash play—which has been one of the most popular park additions for more than a decade now—continues to see innovation and growth.
This month, we take a look at how all of these trends are affecting waterparks and splash play areas, from trends in rides and amenities at some of the biggest waterparks to ideas on how to upgrade your splash play offering, along with considerations for running a facility safely.
Good luck out there!