Since the 1970s waterparks have provided a summertime (and all-season, when it comes to indoor locations) adventure and
respite from the world, with the development of relaxing lazy rivers, thrilling drop slides and coasters, skill-building surf rides and more. These unique venues come with their own set of unique challenges, and this month, we’re taking a closer look at the operations of outstanding waterparks across the country, with a peek into their offerings and their marketing strategies.
Just as waterparks have developed into ever more complex offerings of water fun, splash play has arisen and grown, with more and more communities providing a place to splash and have fun without the dangers of deeper water. We take a look at this evolution in these pages too, explaining the different ways that splash play serves your community, from the simple fun experienced there by people of all ages and abilities to the crucial need to provide a place to cool off on the hottest of hot summer days.
Cheers!
Emily Tipping
Editorial Director,
Recreation Management
[email protected]
WE LOVE TO GET MAIL!
Please e-mail all comments, story ideas, questions, good jokes and ponderances to: [email protected]
OR send mail to: Recreation Management, 50 N. Brockway St., Suite 4-11, Palatine, IL 60067 OR fax to: 847-963-8745
