Recent Stories

Calmer Waters

The year 2020 was a turbulent time in the aquatics industry, with many facilities opening late if at all, which had a detrimental effect on everything from budgets and construction planning to lifeguard training and drowning prevention.

Aquatic Facility Goals

Enjoyed the Aquatic Trends Report? There’s more! We asked respondents about their goals for their facilities for the coming year. Find out what they had to say.

An Adventure Park's Marketing Overhaul

Your marketing strategy can completely revolutionize your facility’s success. Learn more about how Muskegon Luge Adventure Park got a marketing overhaul that improved its sales.

Fitness Gets Personal

After unprecedented challenges, fitness facilities are finding new ways to reach former and new exercisers with creative offerings. In this feature, we talked to the experts to find out about how fitness clubs are continuing to adapt to the new normal.

Fields of Green

Managing & maintaining sports fields is a big job, made bigger when your fields are seeing a lot of use. Here we’ll examine how to get the most use out of fields, whether natural turf or synthetic.

Going to the Dogs

Providing a place for our four-legged friends to play and their humans to socialize, dog parks have been growing by leaps and bounds. Here, we'll examine some of the most successful and how they get tails wagging.

A Deep-Dive Into Data

In ordinary years, the data we collect in our Industry Report and Aquatic Trends surveys can seem almost mundane. It may shine a light on the types of equipment and programming that are becoming more (or less) popular.