January

Fundraising for Club Sports

It’s not hard to find students who want to play club sports on a college campus, but getting them to fundraise means pushing them outside their comfort zone.

Do One Thing Differently

The new year is here, and it’s time to take stock! But also, look forward, and think about trying something new.

Calmer Waters

The year 2020 was a turbulent time in the aquatics industry, with many facilities opening late if at all, which had a detrimental effect on everything from budgets and construction planning to lifeguard training and drowning prevention.

Aquatic Facility Goals

Enjoyed the Aquatic Trends Report? There’s more! We asked respondents about their goals for their facilities for the coming year. Find out what they had to say.

An Adventure Park's Marketing Overhaul

Your marketing strategy can completely revolutionize your facility’s success. Learn more about how Muskegon Luge Adventure Park got a marketing overhaul that improved its sales.