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Data-driven decision-making is the process of making organizational decisions based on facts in place of (or to support) opinion or instinct.¹ It informs and validates a course of action before committing to it and offers several benefits.

Our 16th Annual Salary Survey
Our annual Salary Survey takes a closer look at the salary and career information of more than 1,000 professionals who responded to the Industry Report survey.

Add Competition to Your Aquatic Program Lineup
Learn-to-swim is the foundation of all other programs, but what if you want to offer more? Consider adding competitive programs like water polo, diving and more to grow your aquatic program lineup.

Inclusive Playgrounds Continue to Expand Play Possibilities
Inclusive play continues to expand as more and more facilities seek ways to make sure everyone is able to enjoy the playground. Learn more about how this trend continues to develop.

Encourage Pickleball Without Forgetting Other Popular Court Sports
From recoating existing courts to building entirely new facilities, there are lots of ways to accommodate the meteoric rise of pickleball, while still making room for tennis, basketball and other favorite sports.

Extend the Season, Beat the Weather With Nonconventional Structures
Enclosures can provide a way to take pool and sports programming from seasonal to year-round. Learn more about the many options available to help extend your season.

With their extensive program offerings and multipurpose facilities, YMCAs and similar nonprofit facilities reach a diverse audience with aquatic, recreation, sports and fitness opportunities. This section of the Industry Report reveals the trends reported by professionals working for Ys and similar facilities.

After getting hit hard by the closures associated with the coronavirus pandemic, health and fitness clubs are finding their way back to normal. Here, we cover the responses to the Industry Report survey from health, fitness and sports club pros.

From the grade school playground to the high school football field, schools and school districts offer plenty of opportunities for students to play and get active. This section of the Industry Report explores the responses from professionals working for schools and school districts.

From their welcoming and engaging rec centers to their athlete-attracting sports facilities, colleges and universities provide myriad outlets for recreation, sports and fitness. Here, we consider the latest trends reported by professionals working for colleges and universities.